- 3.5 and 4 star properties
- Among the leaders in its category in terms of product, image, service and pricing
- Creative, out of the ordinary concept and touches
- Quality décor and finishes
- Experienced and professional staff emphasizing on friendly attitude and efficiency
- Typically 60 – 120 rooms
- Variety of facilities and services according to its style and location
- Personalized, unobtrusive and friendly service
- Creative concepts in F&B, Spa, Boutique, and other facilities
- Special touches and privileges to differentiate from the competition
